Am I Duplicatable?
The key to long-term success in network marketing is duplication. This occurs only if you and your systems are duplicatable. Are they? Could anyone join your team, duplicate what you are doing and be successful?
If the answer is yes, then you can skip this article.
Otherwise, continue on as we discuss building a duplicatable system.
First is the way your business is set-up. Network marketing is designed to be a home-based business.
If you are using or contemplating an office or training center, this is not duplicatable. Although it seems more business-like, your prospective distributors will look at your set-up and decide they can¹t do your business. So, make sure that you have a duplicatable home-based office.
Second, are your marketing methods. Are you doing massive advertising or direct mail? Again, this may be effective, but it¹s not duplicatable. The average distributor will not be able to afford your system. If you are going to use mass marketing, make sure that you also have systems for the average distributor. Also, remember that over 80% of the people who join network marketing companies are sponsored by someone they know, so stay focused on warm market methods also.
Third, are your presentations. Are you so smooth and knowledgeable that the new distributor would feel they could never do a presentation? If so, start using video tapes, slides, or flip charts. Stick with information that is readily available to the average distributor. Make yourself duplicatable.
The more duplicatable you are, the quicker your network will grow.
